Final Project - uploaded correctly!

Final Project: AI Logo

Mission Statement

Company name: Caliber
Mission Statement: To produce an American-made, high end athletic shoe for the serious athlete in the 16-34 demographic.

Class April 25th

What convicts can teach us about branding

This article is hysterical, illustrating how package design is often more important that the product itself. It is made even better by the fact that Neil Stansfield was able to trick those at the highest levels into believing his mediocre, store-bought salmon was organic, wild, and worth twice the price. While what he did was immoral and deceitful, he did reveal that packaging is almost as important, if not more, than the product it is selling. Or that people are gullible enough to believe whatever you tell them, in which case, let them eat store-bought fish!

Illustrator Project: Initial Logo

Ilustrator Project: Lego Logo 2