Starbucks Article

i think the logo redesign makes sense in regards to Starbucks wanting to define the company as being 'more than just coffee'. I also think it is likely a lot of wishful thinking on the part of the company that a logo change that is symbolic to them will also be read that way to everyone else. I get the point that the newer logo looks a little 'naked', but it is also more streamlined and modern looking. I think it was a good choice.